The people behind the group.

A founding team spanning corporate strategy, operations and brand — leading Alter Group with the same principles it offers its clients.

Leadership

Four founders, one belief.

JL
Jackie Lwee
Founder

Board strategy and corporate governance — setting the direction for the group.

JC
Jason Chia
Co-Founder

Management reporting and strategic development across the businesses.

JL
Jayden Lee
Operating Director

Day-to-day operations, HR and compliance — keeping the group running.

CC
Celine Chan
Marketing Director

Brand strategy and marketing implementation across the group.

How we're organised

The Alter structure.

A clear structure keeps every business accountable to the same standard.

Alter Group organisational structure
Start the conversation

Work with the Alter team.

Get in touch to discuss how our group can support your business.

Get in touch